Sensemaking for Founders

The finance partner
for overwhelmed founders

Finance and strategy support for founders building on their own terms. Making space for what you do best.

Supporting founders who are doing it their way

This is where I can help

And where I find my flow

I partner with founders as their retained finance and strategy advisor—whether you're managing portfolio income, building a product, or both. Making sense of the complexity so you can focus on building.

Setting up finance systems

That actually work for you—no more black boxes or spreadsheet chaos

Guiding decisions about when to hire or invest back

Showing you when you can afford to bring on support or scale

Making sense of cash flow patterns

Understanding multiple revenue streams and making confident decisions about your money

Strategy and metrics that matter for your path

Creating the right KPIs for your specific business model

Plus: Support that respects your time (and mine)

Get answers to those "how the heck do I do this?" questions via direct message access—with response times that protect both our focus time. Because sustainable support matters.

See How It Works

How We'll Work Together

Flexible retainer partnership designed for founders

Retainer-Based Partnership

1

Dedicated Time

Regular availability each month for strategic sessions, reviews, and planning

2

Ongoing Support

Direct message access for questions that come up between sessions

3

Flexible to Your Budget

Adaptable engagement that fits where you are in your growth journey

What You Get

Chartered Accountant Expertise

Nearly 15 years in some of the biggest consulting firms

Multi-Stakeholder Fluency

Equally comfortable with your developers, advisors, or partners

Global Experience

Worked across continents with diverse businesses

Academic Rigor + Practical Pragmatism

PhD-level research thinking meets consultant execution

Forensic Accounting Background

Unique perspective from fraud investigation and compliance work

Fraction of Full-Time Cost

Big-firm caliber expertise without the six-figure salary

Let's Discuss Your Needs

Every business is different. I adapt to most budgets and can tailor the engagement to where you are in your journey.

Pricing: Contact for details—I'm flexible and transparent

Book a Discovery Call

What Founders Say

She'd been avoiding a conversation about whether the company could scale for months because she didn't trust her numbers. A month later she was opening those conversations with confidence and clarity about her position.