Coming soon: Finance Health Check — A focused 90-minute session to identify where your finances need attention. Find out more →
Sensemaking for Founders

The finance partner
for overwhelmed founders

Finance and strategy support for founders building on their own terms. Making space for what you do best.

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Supporting founders who are doing it their way

This is where I can help

And where I find my flow

I partner with founders as their retained finance and strategy advisor—whether you're managing portfolio income, building a product, or both. Making sense of the complexity so you can focus on building.

Setting up finance systems

That actually work for you—no more black boxes or spreadsheet chaos

Guiding decisions about when to hire or invest back

Showing you when you can afford to bring on support or scale

Making sense of cash flow patterns

Understanding multiple revenue streams and making confident decisions about your money

Strategy and metrics that matter for your path

Creating the right KPIs for your specific business model

Plus: Support that respects your time (and mine)

Get answers to those "how the heck do I do this?" questions via direct message access—with response times that protect both our focus time. Because sustainable support matters.

See How It Works

How We'll Work Together

Flexible retainer partnership designed for founders

Retainer-Based Partnership

1

Dedicated Time

Regular availability each month for strategic sessions, reviews, and planning

2

Ongoing Support

Direct message access for questions that come up between sessions

3

Flexible to Your Budget

Adaptable engagement that fits where you are in your growth journey

What You Get

Chartered Accountant Expertise

Nearly 15 years in some of the biggest consulting firms

Multi-Stakeholder Fluency

Equally comfortable with your developers, advisors, or partners

Global Experience

Worked across continents with diverse businesses

Academic Rigor + Practical Pragmatism

PhD-level research thinking meets consultant execution

Forensic Accounting Background

Unique perspective from fraud investigation and compliance work

Fraction of Full-Time Cost

Big-firm caliber expertise without the six-figure salary

Specialist Projects

Outside of retainer work, I also take on standalone engagements.

Company Valuations

Independent valuations for fundraising, M&A, or internal planning.

Due Diligence

Financial due diligence support for investors and acquirers.

Investor Decks & Modelling

Financial models and narrative decks built for the room you're walking into.

Let's Discuss Your Needs

Every business is different. I adapt to most budgets and can tailor the engagement to where you are in your journey.

Pricing: Contact for details—I'm flexible and transparent

Book a Discovery Call

Find out your finance persona

You know your runway, your revenue, your margins — but could your finances be working harder for you?

Five minutes. Four personas. Find out where you are right now and where to focus next.

Take the free quiz

What Founders Say

I knew I needed to understand the finances and think through my future involvement in the company but was unsure about my options. What I got was clarity on what different levels of commitment would actually mean for me and a realistic timeline for when I could step in more heavily. Having this plan changed how I approached the next steps and allowed me to move forward confidently with my business partners.

— Founder in the arts industry

Common Questions

Things founders usually ask before we start working together.

What will you actually do?
That depends on where you are. It could be preparing monthly financial reports in your preferred format, writing investor decks, or preparing a valuation. Anything a Finance Director or CFO would do, I will do — agreed with you. We also have quarterly strategy sessions to review the business and my role within it.
I already have an accountant. Am I covered?
You are covered — for financial reporting. Your accountant looks backwards, and we love them for it. I look forwards. My role is to model your future finances and help you make decisions about the future of your business.
Founders often feel like finances just happen to them. Is that normal?
Very. The shift most founders need is from reactive to proactive. Within limits, you can plan your finances a lot more than you think — and that's exactly what we work on together.
Is it too early (or too late) to work with you?
I work with founders at most stages and offer different solutions depending on where you are. In the very early days you probably don't need me — but we can always have a Health Check conversation to set you on the right course and give you some reassurance. At the other end, when you need a full-time finance person, I'll help you hire one. Or I can step in now while you're getting there.
What does working with you actually look like?
You get dedicated time each month — typically around two days, depending on your needs — plus a strategy session once per quarter. We'll agree on the reporting you need and meet during that dedicated time. I'm also available for the in-between questions, and I build buffer time into my schedule for those inevitable emergencies (though a significant ask may be charged additionally).